Policy development Case Study Example | Topics and Well Written Essays - 500 words

Strategy improvement - Case Study Example The games are young ladies recorded hockey, boys’ football, young men and girls’ soccer, lacrosse, and bows and arrows. Each game require a game time on the one open air field. It is difficult to drop any game since every one of them are significant (Baird 2011, p. 78). It is additionally illicit and awkward to utilize a field that isn't inside the school compound. Understudies are required to complete every one of their exercises inside the school. There are a few different ways of taking care of the issue. The issue of land as a constrained asset is a typical issue in all foundations. Shrewdness is applied to utilize what is accessible. The school needs to take an interest in all the games. Forgetting about any of them will add up to separating the gathering of understudies who play those games. The school’s standards work to dispense with any type of separation by advancing value and reasonableness. There is a choice of finding a field outside the school compound. The alternative has a few restrictions. There is a choice of parceling the field into little segments yet this additionally has a few restrictions (Baird, 2011). The third alternative is to set up a calendar of occasions on when each game happens. Nonetheless, the third alternative is restricted by the presence of an equal school plan which we need to give need. All the alternatives have constraints. An answer can be to discover another field outside the premises of the school. Understudies will sit around setting off to a field situated off the school property. Getting a field suggests an extra expense. The way toward getting to subsidizing to attempt such an undertaking is including as it is hard to get endorsement. The subsequent choice of apportioning the field is restricted by the little land accessible. The school compound can just suit one outside field (Baird 2011, p. 96). The school has no choice yet to work with the little land accessible. Another choice is to shape a calendar by arranging the time where each game happens. There is a test of coming up

Select two topics from the list and critically discuss how they Assignment

Select two themes from the rundown and basically examine how they add to the successful activity of the Human Resouce Manag - Assignment Example A monetary downturn additionally influences the prize arrangement of the firm where the human asset the board needs to make sense of an approach to diminish the expenses of remunerations and still keep representatives spurred (Ere.net. 2013). Financial Downturn: No business works in detachment and is extremely delicate to the outside condition. As an economy goes into a downturn there is a critical decrease in financial movement, a log jam in modern creation, a diminishing in shopper spending, loss of occupations, and a decrease in genuine pay. For instance Sherry FitzGerald a main Irish private and business bequest operator was altogether influenced by the downturn as the volume of exchanges in the private market fell by 40% and their capital worth fell by half ( Top of Form Roche, 2011). Base of Form . Because of this downturn, the Human Resource Management out of nowhere winds up amidst issues enveloping the entirety of its capacities. It needs to diminish laborers, guarantee it k eeps up the inspiration of the survivors, totally upgrade occupations, and furthermore attempt to pick up the couple of chances that downturn presents to the different firms. During the downturn of an economy, the human asset the board must endeavor to keep up a harmony between the interests of the workers and the association all in all. This situation enormously influences the proficiency of the HR as it is confronted with expanding limitations. Because of an abatement in financial action, the administration faces a decrease in the HR spending plan and the principle need of the firm is to diminish creation costs. Scaling back turns into the standard as organizations basically audit the portion of their assets. Sherry FitzGerald in any case, didn't start a repetition approach immediately, yet concluded that its central HR strategy is extend employment opportunity insurance and security. Compensation cuts, enlistment ban, profession breaks and adaptable working hours were offered to the staff and it was guaranteed that redundancies would be kept to the base. Be that as it may, the complex monetary circumstance compromised HR with more issues as all the means it had taken up to this point were not exceptionally powerful in diminishing the expense. Along these lines, redundancies were viewed as unavoidable and 31 workers were laid off. Cuts in compensations and decrease in incidental advantages was executed again. Cutbacks set up a test for the HR offices, as they attempt to keep the current workers propelled and properly prepared. Decreased staffing levels and reserves, and mental issues looked by the representatives during this tough time make crafted by the HR troublesome. All the occasions looked by the HR division of Sherry FitzGerald tested its proficiency the same number of their strategies were not exceptionally viable in lessening expenses and helping the firm through downturn. Be that as it may, by including the staff and making a decent attempt to repa y its laborers, it picked up the help of its workers and had the option to live through the difficult situations (Dtz Sherry Fitzgerald (Firm), 2010). The financial downturn of 2007 made vulnerability for the American organizations and many are as yet reluctant in contributing. As indicated by the Bureau of Economic Analysis, corporate spending is expanding and GDP is extending; yet organizations are as yet reluctant to enlist once more (Charles et al 2010). Numerous organizations have additionally cut spending for the present workers, and won’t increment wages, advantages, and interest in employing and preparing

Marketing 101

Marketing 101 “It was the best of times. It was the worst of times.” â€" Charles DickensThere is something compelling about a well-written opening line. It draws the reader in and entices them to ignore the ringing telephone, disregard the piles of laundry that need to be attended to, forget about the meeting that is scheduled for the morning. Often, the true test of a story’s worth can be seen when the reader reaches the last page and reacts in alarm at having no more pages to turn, no other source of information about the characters that they have been getting to know. Storytelling is powerful: it can propel a person to action, enlighten the readers and inform the audience about a topic. Entrepreneurs who wish to maximize their marketing efforts can learn a few lessons from beloved authors. © Shutterstock.com | witittorn onkhawTo begin a marketing campaign of storytelling, you must 1) understand the definition of marketing storytelling, 2) know why storytelling works, 3) learn how to craft a storytelling strategy, 4) know how to evaluate the success of a campaign, and, 5) be able to identify successful storytelling brands.MARKETING STORYTELLING: THE DEFINITIONStorytelling is the process of making a connection with the customer first, and selling a product second. This method of marketing is contrary to most advertising programs, and often seems more like a creative writing program than a marketing strategy. Through skillful writing, however, a story is created that not only connects with customers; it establishes the company as a trusted resource. Properly done, the story is the primary focus and the product takes a backseat to the journey the story provides. A customer makes an emotional connection with the story, and the message is considered genuine. Interestingly, even though the customer is aware that the story is being used to ultimately sell something, they are still more inclined to purchase based on the connection they made through the story.How can storytelling relate to marketing?Knowing which type of story to tell is an important feature in using storytelling as a marketing tool. Storytelling comes in a variety of forms; the trick is in knowing which one is best suited to meet the needs of your marketing strategy.One of the primary storytelling forms is the educational story. Using your marketing efforts to educate consumers provides your company with the opportunity to establish a trusted reputation as a source of valuable information. Educational storytelling can incorporate factual information about topics related to your business, use simple stories to communicate difficult concepts and use illustrations to demonstrate services.Capitalizing on the current news of the day is another way to weave storytelling into your marketing str ategy. Finding ways to tie current news stories into relevant pieces of information that will affect your customers is a smart way to use storytelling. Will new legislation affect how your business works? Does the new zoning plan change the type of business in a certain section of the city?Client stories are another type of storytelling that can be a powerful marketing tool. As you develop a relationship with clients, you have opportunity to learn their stories â€" how they use your services or products, how you’ve helped them. Ask for permission to use their story, and then add it to your promotional materials. Use their success as an opportunity to showcase how you were able to help, letting potential customers know that you’ll do the same for them.There are powerful stories that have been passed down through generations. These classic tales are often used as a means to communicate a deeper truth: slow and steady wins the race, you can do more than you think, you can’t pleas e everyone, believe in yourself, for example. Using classic stories as a storytelling technique can be a powerful method of relating to your customers. Through recognizable stories, your customers will feel a connection to the company and be more inclined to purchase from you.Customers who are looking for relevance and connection in their own lives are more likely to buy from a company that fills those basic needs. Sharing personal stories is one of the most powerful forms of storytelling because it demonstrates a level of transparency and vulnerability from the company. By allowing customers to see first-hand the tragedies and triumphs you’ve experienced, it cultivates trust and reliability, strengthening your relationship with them.Marketing Storytelling: Tell Effective Marketing Stories WHY STORYTELLING WORKSStories define the very essence of human life. Through stories, important lessons are shared, common values are identified and messages are communicated. Compelling stories create connections between people. When someone relates a story that you can identify with, even if you don’t know that person, you begin to feel a connection. The personal connection created by storytelling communicates authentic human experiences. Without using specific narrative, customers can identify ways that using a product or service benefits and enhances their life and are motivated to replicate the scenario in their own life.Through the power of the internet, the global marketplace is growing. This creates opportunity for businesses to expand into new cultures, which can present new challenges for reaching the target market. Through the use of storytelling, however, a company can tap into the global themes that affect every culture and people group. Themes like family, love, friendship, overcoming challenges and others are common to every nation. Crafting stories that highlight these themes is a highly effective means of creating connections. These connections help to u nite people in a global community. With the rising number of companies that are competing for the new global marketplace, it can be harder to set a company apart. The use of storytelling gives companies an edge and helps their voice to be heard over the crowd.Relating to a customer through storytelling allows the company to use the personal interaction to change attitudes about products or services. Stories can provide customers with a new perspective on a company, giving them the opportunity to evaluate products from a new angle. Even if they previously had no interaction with a company, a compelling story can give the customer the incentive they need to become more engaged with the company.CRAFTING A STORYTELLING MARKETING STRATEGYOnce you’ve decided to create a storytelling strategy, what are the steps you should take? What are the criteria for creating a compelling storytelling marketing campaign? By taking a few lessons from writers who have successfully crafted their marketi ng stories, any company can begin an effective campaign.Use truthThis may seem contradictory, when considering the creation of a storytelling campaign, but truth is essential in the marketing strategy. The story must include elements of reality, and that reality must be centered on the products or services that are offered. Even if the characters are fictional, the attributes of the product should be truthful and reliable. Successful stories must be consistent, show persistence, and exercise restraint. The stories should avoid confusion â€" they must stay true to the company ideals. If a company promotes healthy living, their marketing story should include that message. If the goal of the company is to encourage communication, the storyline should contain themes that support the goal.Create personalityStorytelling is not an advertisement or marketing pitch. It should create a persona that is identifiable with the company’s values, and be relatable to the customer. While it is not necessary to create a fictional character (Allstate’s Mayhem character is an example of this), it is important to include a character that drives the storyline. The character should be crafted to create an emotional connection with the audience, compelling them to take action.The storyline marketing campaign should follow a traditional story with a beginning, middle, and end.A story should begin with an introduction to the characters and setting. Conflicts and problems are introduced in the middle, and the resolution should be clear in the end. The story arc is important for customers to be able to follow and identify with, and instill the desire to share the story with others.Cliffhangers are equal parts exciting and aggravating.For the reader, getting to the end of a story with unresolved conflicts can be nerve wracking, especially when there is a delay before the next installment of the story is released. Generating that same level of excitement in a marketing campaign through storytelling can create compelling connections with customers. Leaving your customers (audience) with the feeling of wanting more is done through hooks in the storyline. Using teasers, “Coming soon” and other interest building techniques, your company can keep interest in the product and draw customers back repeatedly.Storytelling (The Power of Telling Stories) EVALUATING SUCCESSEvery marketing strategy must be evaluated for success. Without recognizable benchmarks, the process of storytelling can seem labor intensive and costly, for questionable results. How can a storytelling campaign be evaluated?Media attentionWhen a storyline is successful, it will begin to draw attention from media outlets. One of the primary indicators of success is that other people begin talking about what your company is talking about. A conversation that begins with “Did you see that new commercial?” or in other ways indicates that the storyline is moving into the everyday life of individuals is a sure sign that the marketing campaign is working.Media notoriety is not a sure-fire solution to generating sales, but it does help to generate interest in your product and company. Storytelling creates quality content, which creates better customer interactions. Those interactions can then spread through word of mouth, other social media tools and customer referrals, turning one storytelling campaign into a self-driving machine that continues to bring customer attention, even when the campaign is over.ROI (Return on Investment)Generating a buzz around a marketing campaign is exciting but ineffective if the audience doesn’t move into a new role as a customer. A simple poll of customers “Have you seen our new ad? What did you think?” is an easy way to gather feedback regarding the storytelling campaign. Tracking the impact of the campaign on profits can be difficult. However, a marked difference in sales before a campaign started and after the campaign launched can be a clear i ndication that storytelling is working. Through social media tools in combination with other marketing forms it is possible to determine the extent of your campaign’s reach and develop a good sense of the success of the strategy.Recently, at a conference about global impact, the CEO of Levi Strauss (the jeans company) made an off-hand remark about the fact that his jeans (that he was wearing at the time) had never been washed in a washing machine. He went on to explain that machine washing wasn’t ideal for the proper care of jeans, and that jeans didn’t need washing as frequently as many people think. His statement became a manifesto and it went viral almost overnight. Suddenly, Levi’s had a story, and a compelling one, at that. They generated a marketing strategy about the company position on water-usage reduction, capitalized on the media attention already focused on the story and are promoting their jeans (as well as sustainability) on a different scale than ever before.T he mystery of storytelling: Julian Friedmann at TEDxEaling SUCCESSFUL STORYTELLING BRANDSSome of the world’s most successful brands have used storytelling marketing strategies for years. There is no standard industry â€" storytelling works for not-for-profit organizations as well as it does for-profit businesses. The only criterion is the presence of an audience, and a call to action that the customer can act on. Regardless of the product or service, creating a storyline that can be used to connect with the audience is one of the most effective marketing methods available. Investigating successful storytelling companies can give insight into how to put a storytelling strategy to work for your company.ApplePerhaps most noticeable about Apple’s marketing strategy is the lack of storytelling. Apple’s campaigns focus on one thing: their products. So, how did Apple land the number one spot on Marketingweek’s brand ranking research? Simple. Apple created a story that puts the cons umer as the main character. Apple generates ad campaigns about people using their products in new, exciting and creative ways, and allows the audience to imagine themselves in the middle of the ad. Through Apple’s sense of company brand (innovative technology that changes the way people live), the ads show a multitude of ways that people can use their products in their everyday life. This form of storytelling is difficult to emulate and can backfire when not used consistently. Apple has effectively established itself as a storytelling master â€" leaving other companies to follow along in their wake and hope to catch up. McDonald’sMcDonald’s has long mastered the art of storytelling. Through their development of characters that eat at the restaurant for lunch, friends who bring each other dinner or share laughs over breakfast, McDonald’s has held a spot in the top five storytelling marketing campaigns. As a global company, they have successfully tied into the themes that affe ct the world, and have capitalized on their storytelling campaigns. Coca-ColaCoca-Cola recently unveiled a new initiative to promote its storytelling strategy. Through the use of multi-media approaches, they have created a story about friendship. Friends share laughter, events and memories, as well as a bottle of specially labelled Coca-cola products for “Friend”. Their bottle naming campaign is another method of bringing the global community together â€" everyone loves to have something personalized â€" why not your bottle of soda? Macmillan Cancer SupportBy using personal stories to draw interest in their non-profit organization, Macmillan Cancer Support is using storytelling to bring attention to the reality of cancer. Allowing the audience to share their own stories and anecdotal accounts provides a connection to the charity that often translates into donations. This non-profit organization has repeatedly outranked for-profit companies in their storytelling, a compelling rea son to understand the power of the personal story and harness it for your company. Incorporating storytelling into a marketing strategy provides another means of reaching potential customers. The truest forms of storytelling marketing are evidenced by the campaigns that leave the audience with strong emotional reaction. The commercials that bring viewers to tears, the print ads that are breathtaking, and the radio commercials that cause riotous laughter â€" storytelling is powerful and effective and can be used to generate customer connections and sales. Not only is storytelling better marketing, it is meaningful content that creates an authentic view of your company. Putting the ‘power of the pen’ to work for your company can bring long-lasting rewards, giving you a stronger profit margin and more effective communication with your customers.

Tattoos, Red Ink, and Sensitivity Reactions

If you have a red tattoo, youre more likely to experience a reaction than if you went with another color. Heres an e-mail I received about tattoo inks:Does all red ink have nickel in it? I was told by the tattoo artist that if I cant wear inexpensive jewelry I should not use red ink in a tattoo. I cannot. Whatever metal or whatever is in the ink would cause the same reaction I get to inexpensive jewelry. That would cause a problem. She will not use it on me. Would this be the same for pink or orange or any color with any amount of red in it? Someone else who has had numerous tattoos told me they never heard of that and she reacts to inexpensive jewelry.My response:Id trust the tattoo artist over someone who has numerous tattoos, since she is more likely to know the composition of the ink and whether or not her clients have had trouble with a particular color. Another artist might offer different advice and may use an ink with a different chemical composition. Key Takeaways: Reactions to Red Tattoo Ink Any tattoo ink has the potential to cause a reaction. The risk derives from any of a number of components in the ink, including the pigment, the carrier, and chemicals added to keep the suspension sterile.Red and black inks produce the highest reported number of reactions. The pigment in these inks may be linked to problems.The most toxic red pigment, cinnabar (HgS), is a mercury compound. Its use has largely been phased out.Organic pigments are less likely to cause reactions or interfere with medical diagnostic tests. However, they degrade over time. Some molecules produced from degradation include carcinogens. Why Red Tattoo Ink Causes Reactions The issue with the color red is the chemical composition of the ink. In particular, it has to do with the nature of the pigment used for the color. The carrier for the ink (the fluid part) may also play a part, but it is more likely to be common to other colors. Some reds contain iron. Iron oxide is a red pigment. Basically, its powdered rust. While it may not cause a reaction, its a rusty-red rather than a vivid red. Iron oxide inks (which also include some brown inks) may react to the magnets in an MRI scan. Small particles, particularly in red and black inks, have been known to migrate from the site of the tattoo to the lymph nodes. Not only can migrated pigment molecules cause health issues, but they may also appear abnormal on medical diagnostic tests. In one case, a woman with extensive tattoos had 40 lymph nodes removed because a PET-CT scan mistakenly identified the migrated tattoo pigment as malignant cells. Brighter red pigments include toxic metals, such as cadmium or mercury. Fortunately, the mercury sulfide red pigment, called cinnabar, has been largely phased out of ink formulations. Cadmium red (CdSe) remains in use and may cause redness, itching, flaking, and other problems. Organic pigments cause fewer reactions than the metal-based reds. These include the azo pigments, such as Solvent Red 1. Solvent Red 1 does not cause as many issues as iron, cadmium, or mercury reds, but it can degrade into o-anisidine, a potential carcinogen. Degradation occurs over time from ultraviolet light exposure (from sunlight, tanning beds, or other sources) or from bacterial action. Azo pigments like Red Solvent 1 also degrade when a tattoo is removed using a laser. While red ink is well-known for causing sensitivity reactions there are other colors made by mixing red. The more dilute the pigment (like in orange or pink) the lower the chance of a reaction from the red component, yet the risk is still present. Sources Engel, E.; Santarelli, F.; Vasold. R., et al. (2008). Modern tattoos cause high concentrations of hazardous pigments in skin. Contact Dermatitis. 58 (4): 228–33. doi:10.1111/j.1600-0536.2007.01301.xEverts, Sarah (2016). What chemicals are in your tattoo? CEN Volume 94, Issue 33, p. 24–26.MÃ ¶hrenschlager M, Worret WI, KÃ ¶hn FM (2006). Tattoos and permanent make-up: background and complications. (in German) MMW Fortschr Med. 148 (41): 34–6. doi:10.1007/bf03364782Thompson, Elizabeth Chabner (July 2015). Tattoo Ink or Cancer Cells?. Huffington Post.

How Are Teenagers Affected By Advertisements For Fast Food

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels (US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer.). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. How Are Teenagers Affected by Advertisements for Fast Food?). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermine health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follows: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to gain better advertising effect? For my research questions are mainly relevantShow MoreRelatedFast Food Nation By Eric Schlosser1678 Words   |  7 Pagesshould pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people s decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’sRead MoreStakeholder Analysis : Business Analysis1384 Words   |  6 PagesXinyue Pan Kristen Foster CO150.402 15 October 2014 Stakeholder Analysis Essay Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paidRead MoreThe Dangers Of Fast Food Advertising1296 Words   |  6 PagesFast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in popularity of fast food. Most kidsRe ad MoreYouth Obesity : Who Is Responsible?1446 Words   |  6 Pagesto fast food consumption. Over the past decade, lawyers and health advocates have tried to accuse fast food companies of the country’s growing obesity problem among children. Many customers have filed lawsuits against fast food restaurants blaming them for causing their children to gain weight. However, none of these cases have won in the courts and the main reason is that blaming the fast food companies exclusively would be too reductive. We will therefore argue that, in addition to the fast foodRead MoreThe Effects Of Television Advertising On Food Choices Essay1434 Words   |  6 Pagesa powerful, subconscious effect on food choices for both adults and children. Exposure to fast food ads seems to promote consumption of these foods. Clinical trials have been done looking at the effect of advertising and food choices. A number of studies have found that TV commercials for specific foods lead to an increase in the consumption of these foods before and after airing the commercials, Every day you are bombarded with literally lots of different food choices. Walk down your street, watchRead MorePersuasive Essay On Fast Food1605 Words   |  7 Pages Drop that Twinkie There are many reasons why we crave and desire many different foods, but fast food is fast and easy why would there be a need for change. There are many reasons why peoples way of eating needs to change. Overall, there are situations in our health industries, that even the environment that oneself lives in can be a problem to their health as well. It is up to the teenagers to help stop this situation because they are the future of our state. Overall, obesity has beenRead MoreTelevision Advertising Effects1153 Words   |  5 Pagesnegative effects of television outweigh the positive effects. The majority of television watched is through advertisements. Television advertisements have a great impact on Americans, especially the youth. In fact, a young person views 40,000 television advertisements per year (Committee on Communications). Concerning a child’s developing cognition and social pressures, television advertisements negatively impact American youth in the areas of behav ior, health, and ethics. A young child’s cognitiveRead MoreThe Negative Effect Of Youth Health Essay1734 Words   |  7 Pages900,000 brands to sell (Children, Adolescents, and Advertising, 2006). Teenagers spend $155 billion a year, making them the most attractive costumers, hence why commercial advertisings are nearly always targeted at the youth age (Branded: the buying and selling of teenagers, 2003). Aiming commercial advertising at youth, enables them to be the most vulnerable to be affected their health both mentally and physically by how they interpret advertising. One third of youth experimentation with tobaccoRead MoreThe Problem Of Teenage Obesity Essay1177 Words   |  5 Pagesthroughout the world. It is growing epidemic and it’s a terrible thing. Watching a teenager wobble around all day out of breath and struggling to manage the stairs at school something no one should ever witness but with 18%⠁ ´ of teenagers obese it’s becoming a more common site everyday. Obesity i s a risk factor for several diseases and it can lead to more serious problem in the end and can be fatal that can cause even death. How have obesity numbers quadrupled in adolescents in the past 30 years? ¹ New ZealandRead MoreTaking a Look at Childhood Obesity1842 Words   |  7 Pages Illness).Obesity in America is an ever-growing problem and has boosted America to the number one spot in terms of obese population. It also stands as the most prevalent medical issue in American Children. In the past thirty years, obesity has affected many different age groups of kids. Preschool group, two to five years in age, and the youths between the ages of twelve and nineteen the obesity rate has more than doubled (Childhood Obesity Statistics and Facts 2v007). Childhood obesity has more

Toni Morrison Free Essays

Hannah Campos Professor Gibbons English 2 February 25, 2013 The Future of Language is in Our Hands Toni Morrison’s is a leading figure in American literature who won the Nobel Prize in 1993. She is good at giving different points of views or metaphors in order to show her purpose of writing and produce the tension of beauty. Black history plays a huge role in Morrison’s writing. We will write a custom essay sample on Toni Morrison or any similar topic only for you Order Now In her lecture she tells a story happening between a blind woman and a few young men. The young men question her wisdom by asking if the bird in their hand was alive or dead. Her response to that was, â€Å"it is in your hands† meaning that the fate of the bird is in your hands. They could either let the bird live or die. The bird in this story indicates language. Morrison tries to imply that language is diminishing slowly as generation goes on and on. She believes that it is in our hands to revive it for what it truly is. The story involves the racial issues. Morrison shows her strong love for Hero language, but at the same time she showed her worry for its situation in the hands of todays society. Morrison feels like language can or will be killed by indifference and be employed to promote violence. In the continuing essay I will talk about Toni Morrison’s style and reason of writing what she writes and also what she means about â€Å"it is in your hands†, language that is. Morrison’s Nobel Lecture best interprets her artistic writing style. The fully poetic language and creative writing is what makes Morrison so outstandingly bold and Campos 2 different. Morrison is good at realizing what the purpose is and prevailing it onto others in a way that is easily persuasive and believable. She has many narrative techniques that she takes in to action. In this lecture she gave, she brings forth all these techniques I just said in the above text. Toni Morrison makes a good point when, in her acceptance speech upon receiving the Nobel Prize in Literature, she says, â€Å"Narrative . . . is . . . one of the principal ways in which we absorb knowledge† (7). The words we use and the way in which we use them is how we, as humans, communicate to each other our thoughts, feelings, and actions and therefore our knowledge of the world and its peoples. Knowledge is power. In this way, our language, too, is powerful. We as the people just need to learn how to use it properly. In her acceptance speech, Morrison tries to communicate the idea that we must be careful with how we use our words. Once again, She analogizes the use of language to the life of a metaphoric bird in a tale of a wise, old, blind woman. Toni Morrison opens her speech by referring to a tale of two young people who, in trying to disprove the credibility of this wise woman, ask the question, â€Å" is the bird I am holding in my hand living or dead? ’†. Of course, being blind, the woman does not know and must say so. However, she adds that, â€Å" What I do know is that it is in your hands. It is in your hands†. In saying this, she tells the youngsters that the fate of the bird’s life is their responsibility. The bird, in this case, represents language. Morrison tries to portray the blind woman as an experienced writer of some sort. Some believe that it is herself. She goes on to say that the bird has either been found dead, been killed, or has the ability (if it Campos 3 is alive) to be killed, much as language, being looked at as a living thing, can live or die; be saved or destroyed. As Morrison would say language is â€Å"susceptible to death, erasure; certainly imperiled and salvageable only by an effort of the will†. That will is the responsibility of those who use it. We have the option to make language something beautiful, useful, and a source of that power of knowledge, or as degrading, offensive, and oppressive. Throughout her speech, Toni Morrison works towards defining and supporting this thesis of responsibility. It is our responsibility, as users of words, to make language thrive. We are not aware of the words that come out of our mouths due to lack of thought or attention, we all suffer and we are all at fault. The standards of society are changing and with them the standards and values to which we hold the meaning of our words. Some may say that the values and morals are declining and with that comes a decline in the way in which we as a society express ourselves. Should we be so â€Å"careless† or â€Å"indifferent† with our language, its â€Å"demise† will surely come. Words may, in fact, loose their affect and meaning. Perhaps this gives new meaning to the statement â€Å"language may be the measure of our lives†. Language has many uses, and with it responsibilities, namely â€Å"grappling with meaning, providing guidance, and expressing love†. Where would we be if we, as a culture, abandoned this all? Would we have no meaning, no guidance, no love? All people who use language are capable of this, if not already to blame for this: children, parents, those who hold positions of power. All in all, Morrison tries to use a metaphoric analogy in order to portray her views on the role that language plays today and in the future. She strives to keep in abundant Campos 4 and living in all of our vocabulary. Morrison is very dedicated to her writing. She uses her ethnicity to help her tell her stories using racial issues. In the end, I believe that we all have language in our hands, how we use it is all up to us. It is our responsibility, however, to help future generations use it right. How to cite Toni Morrison, Essay examples

Toni Morrison Free Essays

Hannah Campos Professor Gibbons English 2 February 25, 2013 The Future of Language is in Our Hands Toni Morrison’s is a leading figure in American literature who won the Nobel Prize in 1993. She is good at giving different points of views or metaphors in order to show her purpose of writing and produce the tension of beauty. Black history plays a huge role in Morrison’s writing. We will write a custom essay sample on Toni Morrison or any similar topic only for you Order Now In her lecture she tells a story happening between a blind woman and a few young men. The young men question her wisdom by asking if the bird in their hand was alive or dead. Her response to that was, â€Å"it is in your hands† meaning that the fate of the bird is in your hands. They could either let the bird live or die. The bird in this story indicates language. Morrison tries to imply that language is diminishing slowly as generation goes on and on. She believes that it is in our hands to revive it for what it truly is. The story involves the racial issues. Morrison shows her strong love for Hero language, but at the same time she showed her worry for its situation in the hands of todays society. Morrison feels like language can or will be killed by indifference and be employed to promote violence. In the continuing essay I will talk about Toni Morrison’s style and reason of writing what she writes and also what she means about â€Å"it is in your hands†, language that is. Morrison’s Nobel Lecture best interprets her artistic writing style. The fully poetic language and creative writing is what makes Morrison so outstandingly bold and Campos 2 different. Morrison is good at realizing what the purpose is and prevailing it onto others in a way that is easily persuasive and believable. She has many narrative techniques that she takes in to action. In this lecture she gave, she brings forth all these techniques I just said in the above text. Toni Morrison makes a good point when, in her acceptance speech upon receiving the Nobel Prize in Literature, she says, â€Å"Narrative . . . is . . . one of the principal ways in which we absorb knowledge† (7). The words we use and the way in which we use them is how we, as humans, communicate to each other our thoughts, feelings, and actions and therefore our knowledge of the world and its peoples. Knowledge is power. In this way, our language, too, is powerful. We as the people just need to learn how to use it properly. In her acceptance speech, Morrison tries to communicate the idea that we must be careful with how we use our words. Once again, She analogizes the use of language to the life of a metaphoric bird in a tale of a wise, old, blind woman. Toni Morrison opens her speech by referring to a tale of two young people who, in trying to disprove the credibility of this wise woman, ask the question, â€Å" is the bird I am holding in my hand living or dead? ’†. Of course, being blind, the woman does not know and must say so. However, she adds that, â€Å" What I do know is that it is in your hands. It is in your hands†. In saying this, she tells the youngsters that the fate of the bird’s life is their responsibility. The bird, in this case, represents language. Morrison tries to portray the blind woman as an experienced writer of some sort. Some believe that it is herself. She goes on to say that the bird has either been found dead, been killed, or has the ability (if it Campos 3 is alive) to be killed, much as language, being looked at as a living thing, can live or die; be saved or destroyed. As Morrison would say language is â€Å"susceptible to death, erasure; certainly imperiled and salvageable only by an effort of the will†. That will is the responsibility of those who use it. We have the option to make language something beautiful, useful, and a source of that power of knowledge, or as degrading, offensive, and oppressive. Throughout her speech, Toni Morrison works towards defining and supporting this thesis of responsibility. It is our responsibility, as users of words, to make language thrive. We are not aware of the words that come out of our mouths due to lack of thought or attention, we all suffer and we are all at fault. The standards of society are changing and with them the standards and values to which we hold the meaning of our words. Some may say that the values and morals are declining and with that comes a decline in the way in which we as a society express ourselves. Should we be so â€Å"careless† or â€Å"indifferent† with our language, its â€Å"demise† will surely come. Words may, in fact, loose their affect and meaning. Perhaps this gives new meaning to the statement â€Å"language may be the measure of our lives†. Language has many uses, and with it responsibilities, namely â€Å"grappling with meaning, providing guidance, and expressing love†. Where would we be if we, as a culture, abandoned this all? Would we have no meaning, no guidance, no love? All people who use language are capable of this, if not already to blame for this: children, parents, those who hold positions of power. All in all, Morrison tries to use a metaphoric analogy in order to portray her views on the role that language plays today and in the future. She strives to keep in abundant Campos 4 and living in all of our vocabulary. Morrison is very dedicated to her writing. She uses her ethnicity to help her tell her stories using racial issues. In the end, I believe that we all have language in our hands, how we use it is all up to us. It is our responsibility, however, to help future generations use it right. 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